Smart money activity in the past 24 hours that is out of the ordinary. It includes stock options bought on the ask or sold on the bid with unusual size and daily volume compared to open interest.
Shutterfly, Inc. engages in the provision of digital personalized photo products and services. It operates through the Consumer and Enterprise segments. The Consumer segment includes sales from the company's brands and are derived from the sale of photo-based products, such as photo books, stationery and greeting cards, other photo-based merchandise, photo prints, and the related shipping revenues as well as rental revenue. The Enterprise segment involves variable, four-color direct marketing collateral manufactured and fulfilled for business customers. The company was founded by Dan Baum and Eva Manolis in December 1999 and is headquartered in Redwood City, CA.
Call trades that are bought on or above the market's asking price OR put trades that are sold on or less than the market's bid price - expecting a move to the updside.